Myth-Busting Server-to-Server Tracking with Stape
Denis Golubovskyi, Founder of the server-side tracking solution Stape, debunks a variety of common myths surrounding server-to-server tracking.
Tracking & Regulations
Covering all aspects of data processing, cookie and tracking updates, privacy and consent regulations and their impact on affiliate marketing.
Posts
5 Reasons Why Good Tracking Benefits Your Affiliate Partnerships
In light of Awin’s Conversion Protection Initiative, a mix of partners share why tracking upgrades are so beneficial to advertisers.
Google Analytics 4 (GA4) – what is causing affiliate data to look so different and what can you do to manage this?
The release of GA4 has brought a host of changes that have impacted the way that affiliate channel performance is reported and analysed.
Google restricts click trackers for Google Ads: Impact on Awin Publishers
Google strengthens privacy; learn how this affects you and ensure compliance for continued ad campaign success.
Navigating GA4 changes – explaining what they mean for Awin advertisers
With the introduction of Google’s attribution model, GA4, we explore what’s new and how it may impact your ability to effectively measure affiliate activity.
GDPR and ePrivacy Whitepaper
GDPR was a once in a generation opportunity to rethink data protection laws across Europe.
How Apple’s iOS 17 update affects affiliate tracking and what to do ahead of Q4's peak
Apple’s latest privacy update in Safari promises to make it harder for marketers to track their campaigns. Learn how to soften the blow ahead of Q4’s peak.
What the CAP code means for ASA compliant affiliate marketing
The ASA has issued guidance about affiliate marketing. In light of the changes, what are the implications for ASA compliant affiliate marketing?
